Human-readable format name.
Note that this is supposed to be shown to normal user, in save dialog boxes etc. So it should be short and concise. I used to have here long format names like JFIF, JPEG File Interchange Format or PNG, Portable Network Graphic , but they are too ugly, and unnecessarily resolving format abbrevs. For example, most users probably used JPEG, but not many have to know, or understand, that actually this is image format JFIF; these are technical and historical details that are not needed for normal usage of image operations.
Saying it directly, I want to keep this FormatName short and concise. This is not a place to educate users what some abbrev means. This is a place to "name" each file format in the most natural way, which usually means to only slightly rephrase typical file format extension.
In practice, I now copy descriptions from English GIMP open dialog.
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